Thursday, June 14th, 2012 | Posted by rbutler

Forward Your Data-Mined $3 Obama Dinner Invitation

Can't Sarah Jessica Parker help her Ohio family bear the burden of citizenship? Who says I
don’t like Anna Wintour and Mariah Carey? It’s classist
stereotyping for President Obama to use my clothing bills from Ross
Dress for Less and my pledge-drive donations to KUSC against
me.

ProPublica is calling for alternate versions of the White House’s
relentless emails. There are many subtle textual variants of
the invitation to tonight’s presidential dinner at Sarah Jessica
Parker’s New York residence, and reporter Jeff Larson wants to get
them all:

For instance, last Monday, the Obama campaign sent out an email
about a dinner with the President at Sarah Jessica Parker’s house
this coming Thursday. Participants in our Message Machine project
forwarded over 100 copies of this mailing to us and we found seven
distinct variations of the message. The Obama campaign refused to
comment on the email but you can explore the differences in the
Message Machine.

Some versions of this message promise, in a postscript, an
after-dinner concert by Mariah Carey, while others barely mention
the concert. The mailings show the campaign tailoring its message
for different audiences — variations of the message ranged from a
very brief introduction and a link to a video, to a longer email
asking for a donation. Recipients who had recently donated to the
Obama campaign received emails with slightly different wording than
those who had not, but just who is being targeted with some of the
variations is hard to decipher. For instance, one variant mentions
that Sarah Jessica Parker is a mother, while another that Anna
Wintour is attending the dinner. These changes in wording suggest
that the campaign is optimizing their messages, but we need a
bigger sample to figure out how.

NTS: Not too shabby! I
got an invitation from the Sex and the City trouper (her
email address is info@barackobama.com) back in May, but I didn’t
get around to responding. A few days later Obama campaign director

Katherine Archuleta followed up.

Since I got the

You can read the rest of this article at: http://reason.com/blog/2012/06/13/forward-your-data-mined-3-obama-dinner-i

Short URL: http://www.txwclp.org/?p=11235

Posted by rbutler on Jun 14 2012. Filed under Libertarian News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry